TAMIU-KLRN Student Reporting Lab, Supervisor, Spring 2017-Present
This is the newscast produced by Communication majored students. Student journalists covered Laredo-related stories, shot the b-roll footage, and produced the reports. Student newscasts have been posted to the KLRN News website: http://www.klrn.org/news/
COMM 5320 Media Flows and Audiences, Texas A&M International University, Summer 2018
This online course explores the exchange of audiovisual media flows and the patterns of consumption and appropriation of foreign and national media contents in the American continent. It discusses the impact of international treaties and historical, political and economic relationships between countries in the Americas have had in the Inter-American supply and consumption of media products.
COMM 4320 Trends in International Communication, Texas A&M International University, Spring 2018
This course is an intensive study of the interdependent relationship between mass and digital communication and culture in an international context. Students will examine conceptual and experiential problems that affect media communication across physical and cultural boundaries including problems of interpreting and evaluating different cultural values, world views, international media conglomerates, cultural imperialism, nationalism, information flow, and the effects of globalization.
COMM 5334 Advertising, Texas A&M International University, Fall 2017
This course considers advertising theory and practice and reviews application of theory to advertising promotion, and media selection strategies. The course requires development of an advertising plan, media selection rationales, evaluation of selected campaigns, and use of advertising media research techniques.
COMM 4340 Communication Ethics, Texas A&M International University, Summer 2017
This online course provides an in-depth understanding of the ethical dimensions of comunications in the digitalized and globalized media world. This course focuses on a two-pronged definition of ethics: 1) the rules and standards that determine how an individual acts given a set of choices with moral implications and 2) how moral issues are manifested at the larger social level—related to social and economic inequality, large-scale racism, and other macro-level social problems.
COMM 3325 Mass Communication Processes, Texas A&M International University, Spring 2017.
This course provides an introduction to mass communication theories, structures, organizations, content, and effects. The course aims to give students an in-depth understanding of how media technologies have shaped the structure of communication and have formed new types of content and flows. This course covers the various aspects of mass communication processes in the realm of politics, economics, culture, and social life.
COMM 4330 Special Issues in Communication:Broadcasting Production, Texas A&M International University, Fall 2016-Fall 2017
This is a hands-on broadcasting production course. In this course, students will learn the foundations of broadcasting, the production process, the role of the various crewmembers, the use of production equipment and facilities, and the specific production techniques that are used in the creation of television and radio programs. Production exercises are designed to present students with content development, script writing, staging and lighting, and studio production problems. The course emphasizes aesthetic development of sound and imagery, technical proficiency in the studio and on-site camera environment.
COMM 4360 Communication Theory and Practice, Texas A&M International University, Fall 2016
This course aims to provide you with an opportunity to integrate some of the most relevant media and communication theoretical approaches with real-life projects and topics that you will encounter as a professional communication practitioner. This senior capstone course will help students make connections between the academic expertise you have learned and developed in your degree with some local and regional social and market needs in the communication professional field.
MSP 0821 Future of Your TV, Temple University, Fall 2015
What is the future of your TV? What kind of programming and telecom changes will the future bring? How are the television experience, the relationship between broadcasters and viewers, and technology changing? How has technology like YouTube, social media, streaming, TiVo, and other digital delivery systems affected TV viewing, delivery, production and content? Television is not going away, but how, where and when we interact with TV has changed and continues to evolve. In a large lecture, you will learn about the history, trends and contemporary issues concerning these changes; in groups, you will take the driver’s seat as critical thinkers and creators of content. Successful fulfillment of your assignments will require careful analysis of readings, lectures, and interaction with your team members and the course material.
ADV 1141 Introduction to Advertising Research, Temple University, Spring 2013~Fall 2015
This is a hands-on research course. In this course, you’ll learn to understand and use research to help provide one essential piece of the puzzle for successful advertising. You’ll learn to use your skills in research to inspire more creative and successful advertising, corporate communications, or marketing campaigns. We will focus more on how research is designed and what it can and can’t accomplish in advertising. You will see that research is creative thinking, not mindless statistical analysis.
Television Program Planning and Scriptwriting, Hallym University, Fall 2006~Spring 2007
This course is designed to teach how to write scripts for television dramas, documentaries, and reality shows. Students will understand the overall process of television production and the general structure of television scripts. The student will learn the core elements of television writing, including concept, pitch, proposal, format, techniques, analysis, organization, workflow, and presentation.
Teaching in Higher Education, Spring 2014